Onboarding screens
Creators Club is a membership programme based on tiers that the user achieves by purchasing adidas products or by accomplishing certain tasks (writing reviews, completing the profile, verifying the account…).
In each tier (creator, playmaker, game-changer and icon) we designed four onboarding screens to explain the user which are the rewards that gets in each level
Profile and activity section
The whole app is based on system points that allow you to get benefits and reach the next tier where you can unlock more rewards. It is integrated into the existing adidas app an that is why it follows ithe same style
The profile section starts with a card that is expandable and can be scanned in shops to collect points manually. It also tells you the number of points you have and how many are left till the next level. The rest of the screen is a description of the rewards you have and the ones that are unlocked, plus your personal details such as name, address etc
The activity section is a chronological collection of vouchers that sums up your latest purchases and acts.
Creators’ Club China
For the Asian market, we redesigned the app due to technical restrictions. The list of vouchers and rewards got shortened and the whole app got simplified and reduced to only three status or tiers (bronze, silver and gold). We also changed the design of the voucher making them smaller so the user can see more in the screen.
