One of the first things new users will see is a welcoming message to the Pampers site. To quickly engage with the user, a sympathetic image should be chosen that makes a warm, welcoming and emotional connection with the user.
In desktop, the main menu covers the space of the top part of the page. Upon interaction, a submenu expands revealing submenu items related to the parent menu topic.
In mobile, the main navigation is sticky at the top of the page at all times to provide quick and easy access to all areas of the site. The menu is situated on the right and expands from right to left, showing the main menu items. If a menu item contains a submenu, it is indicated with a chevron to the right.