Estilo Hotel

Estilo is a hotel located in Carlos Paz, Argentina. The entire project was done in collaboration with the interior designer, Yanina Giarelli, via the internet so it was a real challenge as I was not able to visit the hotel. Together we defined the marketing strategy and overall project lines. The naming “style” was given by the client with the brief that the logo must communicate classicism and luxury but at the same time be contemporary and refined. Based on the pure materials used in the interiors and the graphic identity, I designed a clean, sober and elegant line of packaging for bathroom amenities. I also designed various corporate merchandise items such as cups, towels, rugs, blankets, menus etc.